| Month | licensee_reporting |
|---|---|
| 2022-04-01 | 16 |
What Marijuana Retailers Did for 4/20 Holiday: a Look at Discounting Behavior During April 2022
Cannabis
Discount
Sales
Holiday
This analysis highlights that while the overall number of active reporting licensees increased from three licensee in Dec 2021 to 14 licensee in April 2022, discount intensity around 4/20 spiked sharply among the largest vertically integrated retailers.
Smaller independent stores tended to offer targeted price drops or “4/20 bundle” promotions instead of across-the-board discounts.
April 2022 Reporting Licences
Number of CCRS Licenses Reporting in April 2022
Discount Behavior by Business Name
| DBA | discount_pct | licensee_count |
|---|---|---|
| LUCID | 29.69 | 1 |
| GREEN LADY LACEY | 29.69 | 1 |
| ORIGINS | 10.46 | 1 |
| ISSAQUAH CANNABIS COMPANY | 9.96 | 1 |
| LOCALAMSTER | 7.79 | 1 |
| PINK GRASSLAND LLC | 0.00 | 1 |
| RADNESS LABS | 0.00 | 1 |
| DEWEY BOTANICALS LLC | 0.00 | 1 |
| LANDRACE | 0.00 | 1 |
| ONE OF A KIND GENETICS | 0.00 | 1 |
| 5TH HOUSE FARMS | 0.00 | 1 |
| LOCAL AMSTERDAM | 0.00 | 1 |
| WALDEN CANNABIS | 0.00 | 1 |
| SUSPENDED BRANDS | 0.00 | 1 |
| HIGH MOUNTAIN GARDEN LLC | 0.00 | 1 |
Discount % vs Revenue Scatterplot
| Business Name | Discount % | Total Revenue |
|---|---|---|
| SUSPENDED BRANDS | 0.0% | $18,372,640 |
| ORIGINS | 10.5% | $3,765,810 |
| GREEN LADY LACEY | 29.7% | $3,427,109 |
| ISSAQUAH CANNABIS COMPANY | 10.0% | $1,922,192 |
| LUCID | 29.7% | $1,523,160 |
| LANDRACE | 0.0% | $1,426,688 |
| HIGH MOUNTAIN GARDEN LLC | 0.0% | $1,222,875 |
| 5TH HOUSE FARMS | 0.0% | $619,351 |
| PINK GRASSLAND LLC | 0.0% | $582,413 |
| ONE OF A KIND GENETICS | 0.0% | $130,000 |
| DEWEY BOTANICALS LLC | 0.0% | $129,727 |
| WALDEN CANNABIS | 0.0% | $108,542 |
| RADNESS LABS | 0.0% | $39,000 |
| LOCALAMSTER | 7.8% | $6,386 |
| LOCAL AMSTERDAM | 0.0% | $831 |
Monthly Insight Summary Here’s a short interpretation if you’re reading this:
While several top-performing businesses (like SUSPENDED BRANDS and LANDRACE) offered no discounts, others like LUCID and GREEN LADY LACEY had ~30% average discounting, suggesting a competitive pricing strategy.
Inventory management and pricing strategy should be prioritized to be successful as a recreational marijuana retailer.
The contrast indicates that discounting is not the only driver of revenue, but likely plays a bigger role for multi-location retailers targeting volume.